May the Fourth be with you…?

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Pablo Cortez

Friday 4, 1979:

Margaret Thatcher has won the election and become Britain’s first woman prime minister. To celebrate their victory her party took a half page of advertising space in the London Evening News. This message, referring to the day of victory, was ‘May the Fourth Be With You, Maggie. Congratulations,’ further proof of the extent to which Star Wars has influenced us all.

— Alan Arnold, author who chronicled the making of Empire Strikes Back

Today, you will hear people saying “May the Fourth be with you”, in allusion to the famous Star Wars line “May the Force be with you.” On this day, it’s kind of okay to be a geek. Sure, at A-TECH this is nothing new, but this is Star Wars we’re talking about.

Humans love holidays. They’re a good excuse for celebrating, having fun, going out and buying things, and overall fuel our already excessive consumerism. And today is a good example of how we all like to be included. People who know nothing about Star Wars will be wearing shirts, beanies, saying phrases, and being a fake Star Wars fan because today, it’s okay.

Look, Star Wars is great. There’s so much to love and so much to hate. It has managed to bring people together from different cultures and backgrounds because it’s something that we can all love and discuss. It’s part of human history, it’s just that successful. But if you’re going to go all out, do it in a classy way. Or don’t, because who cares? Have fun celebrating Star Wars day, and May the Fourth be with you.

PS: If you’ll be celebrating Cinco de Mayo tomorrow, just know that it is not Mexico’s independence.